Content Creation vs. Content Curation
posted on August 20, 2019
You want to write content and do not know what to do. Should you create or curate content? What is the difference?
Content Creation is the process of creating your own content from scratch and marketing it to your followers or subscribers.
Content Curation is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers.
Why should you create content and not just curate it?
- It generates leads
- The content belongs to you
- It drives traffic
- It’s on-brand
- Become a thought leader
- It builds relationships
Take a look at this article from Charli Day to find out more https://www.agorapulse.com/blog/lets-clear-content-creation-vs-content-curation
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